Multiple Datacenter Link Popularity Check Tool

When you're thinking things are a dancing - give this nifty tool a check:


Multiple Datacenter Link Popularity Check Tool © SEO Chat™

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Great Keyword Combination Tool

I'm not sure which tools others are using, or if indeed you've created your own. But I've just started using "Search Phase Builder" and must admit it's pretty damn cool.

It's £9.95 when you register it, but it's well worth it.

p.s. I've not used an affiliate link - because he doesn't have one, but maybe he'll drop me a free activation code for plugging his tool. :-o

Are You Using The Google Cache Checking Tool?

Often in my SEO Consultant role I come across situations where you have to give evidence as to why it's advantageous to create fresh/automatic content on your sites to ensure that GoogleBot et al come a knocking often.

They're usual response when I put the case is "why does it matter"?

My answer is: "When you provide a new product or service, you want people at your door ready to buy". But how is this so?

Well the more often you add/change content, the more often the bots will come round to see what you've got. When you really need to get a new product in front of potential purchasers you'll need the bots round ASAP.

I've seen this recently with a client who has many pages that change very infrequently. We've recently started the process of SEO'ing them and getting new content on there. But because they change very infrequently the new changes will take a fair while to kick in.

But why this ramble? Well there's a tool out there to show you (and your clients if you have them) how often GoogleBot comes round.

The tool is created by We Build Pages and is called Cool Cache.

Basically you give it a url (probably your homepage) and it'll see what onsite links you have and then when you press "go" it'll go through them and tell you when the last cached date is.

This should highlight to you the pages that you need to work on to get fresh/automatically updated content on.

Go to these pages and work out if you can get some external news feeds or can embed various forms of internal information such as "latest products" or "latest company news" etc.

You'll be amazed what impact it can have!

Well one learning is that if you look at this site, many of the "labels" pages were crawled and cached today, however the homepage is a week-old and the post about a Google Page Rank update doesn't have a cache - wierd!

Keyword Suggestion Tool

I didn't want this to blog to become one where I shamlessly plug SEO tools just to earn a few extra quid - it's not my style. But where I find a tool that I do use gives me the opportunity to pay for my time giving new affiliates a bit of my experience, then I'm sure they wouldn't mind.

So following on from the "page similarity checker" I've already added, here's my take on one of Trellian's products.

Basically, it's a damn fine keyword suggestion tool. Here's some of it's features taken from their site:

UK Regional Keyword Database.
Finally a premium UK only keyword database from searches performed on UK search engines, without rank and PPC skews.

Plurals.
Often managing plurals in search term suggestion tools drive me crazy. This is the first one that I've seen that does it properly.

Shopping Keyword Database.
This new database gives you the ability to research keywords based on Shopping searches performed on sites such as Amazon, Bizrate, Buy, Froogle, NextTag, Shopping and many others.

eBay Search Term suggestion.
This new database gives you the ability to research keywords based on eBay searches. Use this feature to optimize your eBay listings.

Market Analysis.
A new feature to help you identify market share held by each major engine for each search phrase.

Eliminated Skew.
KeywordDiscovery's new premium database eliminates all skew caused by automated rank checkers and other bots.

News Keywords.
This new database enables keyword research based purely on searches performed at major news sites and news portals.

Now the ad:

Trellian SEO Toolkit v2.0 The SEO (Search Engine Optimization) Toolkit includes everything you need to optimize and promote your web pages, to increase your web site traffic and search engine visibility. Screen ShotsSEO Toolkit Awards SEO Toolkit v2.0 Includes: SubmitWolf v7.0 - Automated Submission Tool Rank Checker Meta Tag Editor PPC Bid Comparison Bid Manager (*) Keyword Manager (*) Keyword Suggestion Tool Keyword Density Analyzer Keyword Explorer Reciprocal Link Checker Ranking Advisor Link Popularity & Saturation Monitor Google Site Map Generator Server Header Check Paid Inclusion Manager Competitive Intelligence (*) ROI Calculator and more... * These features rely on other online services and may require separate subscriptions Download Overview Order Live Support Upgrade from version 1.0 for only $99.95, with a 30 Day unconditional Money Back Guarantee.

Page Similarity Checker - Useful Tool

For all of those with clients or wish to optimise their own sites, here's a useful tool that allows you to check on the similarity of of pages within your site (and external ones to check for copying).

If you've got over 90% then you'll need to get jiggy with it.

Over 50% then you've got a fair bit of work to do.

Over 30% try and take a look at your site-layout just to see if you can squeeze some extra juice out of it.

We all know that most sites are template-driven and it's hard to work on differentiation when you've got the same navigation on each page. But there's the answer look at, subject based navigation and "also relevant" links. Crumb trails are useful features to utilise which will allow you to streamline the impact of having sitewide navigation on each page.

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