Google - Place your adverts in video games

So Google allows you to place adverts on their site, their partner's sites, radio and now computer games. This all comes with their acquisition of AdScape Media.

You can't really blame them. It appears they want a hand in all advertising media.

Adscape have a number of patents out there. If you look at them you'll see that they have one that allows advertisers to buy and manage adverts in video games. For example, it looks like advertisers will be able to pick say "roadside billboard" and put their advert on that, or even "graffiti on wall" or place their new song they want to plug in the background.

If I was Adscape I'd make it truely realtime. More and more consoles are connected to the net 24-7, so why can't these adverts rotate between advertisers. If you want to take it to its logical step I'm sure advertisers would want to "day part" their adverts and even configure by demographics etc.

It's a beautiful concept, I love the technology but ...

It appears we were all sold down the route that Google's mission was to "organise the World's information" - I simply don't trust this! It appears that their mission is to get their advertising service available on all media possible. We'll soon be seeing Google-placed adverts on our box of cereal in the morning, through the door with the local newspaper we never read. I worried where this well end ...

Viewing Scrapping Sites Easier - Thanks To Google

Yeh you could use the old method of finding some content on your site and copying into the Google Search bar. But now there's a more fun way.

Use Google Webmaster Tools and look at the "links" tab.

Here you'll find all the sites that link to you. Looking at one of my clients that has over 5000 links (it won't go over that amount) and many of the pages it shows up are utter crap. They're just MFA sites with links to the client.

Fair enough they've got tonnes of links from local authority sites (even Red Ken's site), universities, forums etc etc. But they've become a victim of their own success.

Because they rank highly for over 4 thousand phrases these scrappers just come along, take their content or just scrape the SERPS.

Like what the hell would my client appear on a page about "Escort agency's in Little Hampton"? What really pisses me off is that they have a complete disregard for other people's sites.

My client has nothing to do with the sex industry and will undoubtedly be suffering from the unwanted links through out the internet on topics that have nothing to do with their industry.

Furthermore, why would my client want to be linked to from a page about a "working blondie tribute band needing a guitarist"?

So what can be done? Well I used to do crap like that until Google made it unprofitable for me and knocked some sense in so I changed my ways. One day I had a letter from Saga about a page I had on one of my travel sites about Saga Holidays. Anyway, I ranked very high for some of their terms but didn't have any links to them. They send me a "nice" letter asking me to remove the page. I couldn't be bothered then as I was raking it in big time so I took it down.

You could try that approach - a cease and desist.

But the incentive for people doing this sort of crap needs be taken away by the search engines. I'm sorry Matt, but more needs to be done. It seems far too often that the innocent on the internet get shafted repeatedly, but the perpetrators get away with the swags of cash!

I think I'm going to have to get my black hat out again!

But seriously, go through the links list and see who's knicking your content!

Why I Love Google Webmaster Tools

Google Webmaster Tools is the dog's mutt's place to spend some time productively learning about how your site interacts with Google.

I've been using it for a while now and it's getting better all the time.

So why should all webmaster's use it?

Well it's a very quick, easy way to see how often GoogleBot's crawling, how many pages they take and where they're having problems.

I've used it on a client's site recently to spot problems when we transfered over to a dynamically created site. Moving from perl to php caused some problems in relation to the case of directories and filenames. Using Google Webmaster Tools we quickly spotted the areas of concern and with a conference call this morning we fixed them.

You can also choose your prefered domain in Google. Would you want your site to be crawled and displayed as www.domain.com or domain.com - it makes a difference!

You can also very quickly see what your site is ranking for and what people actually click on - allowing to rethink your <> and page content so what is displayed encourages people to click.

But the bit I love the most is this new feature which Matt Cutts has blogged about: A proper backlinks tool.

Previously doing link:www.domain.com has pulled out loads of rubbish and certainly wasn't a filtered list. Now they've got rid of all the duplication and given you a distinct list of all the pages (they know about) on the net and which pages they link to on your site! Simply awesome!

But it's best to read the official blog on the matter to find out more - Using Webmaster Tools to Find your backlinks.

But what do we really want next?

I'd recommend some sort of similarity tool. I know there may be legal implications of Google saying publicaly "we reckon this site has ripped you off". But we need some way of spotting sites that are scraping or stealling content before it becomes an issue with a site in particular.

Word From Venessa Fox about the Google Webmaster Tools, Sitemaps, Page Rank, the new link data (her comment was before the launch) etc - it's well worth watching!

The interesting fact is I know a fair bit about body language and it was so interesting watching her talk about the link data. Whilst she was saying that she knows people are wanting it etc, she was rubbing her hands away from her. This is a clear indication of her washing her hands of what she's saying. When's she's flapping her hands around a lot, she believes what she says. A good SEO should be a good body language reader too!


If you can't view iframes, click here to watch it.

But what would you want?

Let There Be Light - Page Rank Update

Yeh we all know it doesn't mean a lot, but it's still nice to see a new site you're working on get page rank for the first time.

And the site I'm talking about - this one!

I've only been doing this SEO and affiliate marketing blog for a month and it's nice to see it get a whopping PR2! Thanks guys ;-)

So take a look at your own sites and see what's going on (then do some real work!)

A Miserable Failure No More

The Google Webmaster Central Blog has given an Webmasters advanced notice that they're if they're stillpartaking in "Googlebombing" that they could expect their sitse to be affected by an algo change.

Well I did it a few Christmas's ago and was #1 for "Christmas Presents", it was easy then. Just whack up 40,000 thinks on another of your sites pointing to your other one with your chosen keyword in the anchor and you're away.

I stopped doing crap like that a couple of years ago in favour of taking time off from the "net" and then to (trying to) build decent, information based sites.

If you're doing this sort of stuff you're well worth changing (or enhancing) your tactics.

Good luck.

Google: "We've got rid of scraper sites" - My ...

I recall that Google say they've cured the effect of scraper sites. But all I can say is "I don't think so"!

I had a site I was going to do something with ages ago called Movovo. Back then I'd try throwing loads of rubbish up there and see what happened. Now it's no where in Google, the "site:www.movovo.co.uk movovo" command doesn't work, nor does link:www.movovo.co.uk. But when you just search on that word, movovo, there's loads of sites that reference it and link to it.

But you do find sites like those below.

So why the heck should I bother spending my time developing "white hat", "content rich" sites (I do have them) when I can go back to knocking out 40,000 pages a day and plaster them with ppc ads?

I'm fed up with the good guys spending their time building quality sites whilst the spammers out there rip us off?!

Matt Cutts' team, imo, should be doing more to make the Google search results a far more compelling offering - somehow ;-)!

They blatently haven't fixed the 301 redirect scraper sites and are happy to kick out sites that replicate navigation or boiler plates within their content sites but are happy to leave the utter shite in!

BTW. I've set the domain and hosting to cancel on the end of the contract (this year I think). As I just want to get rid of all that rubbish I used to have.

find-cameras-online.info » Blog Archive » Cameras - Movovo - A new ...

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Movovo - Christmas Presents

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acer pd525

Movovo - A new breed of search. Acer PD525 -2600 Lum,XGA,zoom (9797400063) DLPTM, XGA 1024*768, 2.4 kg. Acer PD523 -2400 Lum,XGA,zoom (9797400061) Acer ... ester.php5.cz/acer/acer-pd525.htm - 17k - Supplemental Result - Cached - Similar pages

uk shopping,?????????? ?? Veranika

UK ricoh digital cameras Also Try Here Movovo : ricoh digital cameras. ... digital zoom cameras, which digital cameras, digital cameras buy uk, . ... www.ljfind.com/search/uk%20shopping/ - 22k - Supplemental Result - Cached - Similar pages

uk shopping,?????????? ?? Veranika

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Dell

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Tee & Co Gloucester Accountants, GL1, 01452 500050

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Car Insurance For Northern Ireland :: pearlies.co.uk

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Anti-Virus Bulletin: 04/23/05

Movovo - A new breed of search ... program download anti virus program anti virus ... http://www. movovo .co.uk/computing/ANTIVIRUS.html 28. ZDNet UK: spybot ... antivirusbulletin.blogspot.com/ 2005_04_23_antivirusbulletin_archive.html - 250k - Supplemental Result - Cached - Similar pages

Savapoint Voucher Codes and Discount Coupons

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Wohin ist es gegangen? Google.de no more!

Looks like Google.de went down? Or you could say it's, er, gone-o!

Think someone dropped a bollock? Am I allowed to mention that song about the Albert Hall?






Please note that the Google and Goneo logos are trademarked their respective owners. And I have nothing to do with each company. And if you are Google, it's a wee bit of fun ok? :-?

Matt Cutts Leaving Google?

David Naylor believes Matt will be leaving Google. I've been thinking for the last couple of months that Matt has obviously made a huge wedge from the "big G" and that he works just too damn hard.

David comes to his conclusion because of what Matt recently posted:

I love working at Google, but at some point my wife is going to wake up and smell the coffee. She’ll say “Hey, we agreed we’d try this Google thing for four or five years, and then I’d get to pick what to do next. It’s been like eight years now! When do we move on to our next adventure?”

It doesn't take a rocket scientest or SE-developer to get to the meaning of this comment.

It would be pretty damn interesting to find out what Matt's notice period is like and what he's gone planned for his "next adventure"!!!