Friday, 9 March 2007

Google Adwords Suggested Optimisation - Don't Make Me Laugh

I run some PPC for a property aution site up here and it's going pretty well. With a geographic-specific service such as this you've really got to be tight with your keywords. So what I've done is create two campaigns; one with generic, but service-focused keywords where I use their geographic serving only to show to users in the North West and another campaign where I use generic + geographic phrases but show them nationaly. Some may say that's obvious, whilst other's would never have thought of that.

But what no affiliate or PPC manager would do is advertise on un-related phrases. So why should Google's Optimisation team suggest keywords for a propery auction site such as:

antique auctions Broad
antiques auction Broad
art auction Broad
art auctions Broad
auction antique Broad
audio auction Broad
audio auctions Broad
auto car auction Broad
boat auction Broad
burnley co uk Broad
car auction Phrase
car auctions Phrase
cars auction Broad
cars auctions Broad


Is it me or do they generally offer crap keywords? Can anyone trust what they suggest?

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Wednesday, 21 February 2007

Adwords - Functionality Request

I'm constantly looking at sites / application UI's and think how they can be improved.

Today I was in my Adwords account looking at old campaigns and seeing if I should put them back live and whether they need tweaking etc. I came accross the one direct to merchant campaign and starting trying to think why I paused it. Was it because it just didn't provide an adequate return, was it because the merchant had site issues, was it because I wasn't allowed to brand bid, was it because the offer they were running out had ended, was it because the merchant is deactivated???

So I think one feature for adwords I'd like is a "sticky" feature where you could add a note against campaign to make notes about what you've changed and when and why you've changed it's status etc.

I wonder how many other PPC'ers out there would like that feature - and not just with Adwords?

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