The Power Of Content Affiiliates
From Will the internet survive the economic meltdown?
Matt Brittin, director of Google UK "cites the statistic that more than half of UK shoppers have changed their minds about which brand to purchase after doing research on the internet."
Let's just ignore content affiliates and place all our efforts on the affiliates that target your brand shall we and don't educate, inform or eulogise your products or services.
Content affiliates change consumers' minds towards (or against) your brand - work with them.
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posted by getvisible @ 10:11
5 Comments
5 Comments:
Just as good, let's ensure all commissions filter through to the cashback, brand bidders and voucher sites, so we (the merchant) can pay out on higher commission tiers for each sale.
Playing devils advocate here, is it not also true that the aforementioned cashback voucher sites may change a consumers mind, through positioning a better deal in front of them?
Hi Matt,
I think many people have the missaprehension that people go to these sites, compare mercahnts, deals, offers and the such like and then plump for the best one. I don't see visitors taking ages in the sites.
I see them searching for "[merchant] voucher codes" and the like and then popping straight off to the merchant's site (mitt cookie).
I see them searching for "[merchant] voucher codes" and the like and then popping straight off to the merchant's site (mitt cookie).
Not quite how it goes on my code sites and some others out there, people are free to see and use the code without me dropping a cookie so if they use the back button or open my site in another window i won't be seeing any commission.
People are getting smarter to find a good bargain, don't they? Besides, internet has been the easiest tool to do research!
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