NMA Article: IAB to issue industry guides to stop the misuse of online voucher codes
Stop press: There's a damming (albeit short) article on (the misuse of) Voucher codes in the current edition of NMA
The AMC has identified practices by some voucher code sites that could damage brands' affiliate campaigns. These include registering the cookie that pays the affiliate with the retailer after the consumer has already made a decision to buy.
At least the IAB is talking sense - but will anything actually happen?
But when you read "The move by the IAB comes in the month nma revealed research by industry trade body the Institute of Sales Promotions showing brands are failing to fulfill online competitions and promotions, including vouchers, with consumer complaints up by 750% (nma 16 October)." Surely there is a problem that needs addressing?
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posted by getvisible @ 11:47
4 Comments
4 Comments:
Interesting Lee, I think sites like Leeky Icodes and Dougs Promotions site will be good for the industry. ensuring only valid codes are shown to consumers
I think codes are useful to increase sales but bad press could move some merchants away from issuing them.
This ties in quite nicely with the blog about gold and glitter... if you embellish things they sound better.
According to the ISP
http://www.isp.org.uk/news.php?pid=480
"Over the past nine months, the ISP has seen the overall number of complaints from members of the public rise by 19 per cent from 136 to 162"
"However, the proportion of these relating to digital promotions has increased, jumping from just seven last year to 60 this year."
so there's your 750% - 60 complaints!
That aside, good news the IAB is taking things on board - far better to get things in place!
so that's 37% of all their complaints relate to "digital promotions"? ;-)
or is that 1 in 40,000,000 of all internet users (complete guess) so that's 0.00015%
I'll get my coat!
and I suppose theirs a difference between the amount that actually get pissed off with them and the amount that actually complain ....
A little less conversation a little more action please.
Thank you. Thank you very much.
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