Affiliate Tip: Use Brand & Keyword Restrictions To Your SEO Benefit

I've stopped doing ppc on my own affiliate stuff because I like to focus on building successful sites that work in the long term and don't require me to constantly manage the campaigns. But that doesn't mean I should forget what's going on in the PPC world with merchants as there is so much information avaliable that can help your SEO efforts.

Here's one tip. I feel guilty about this so will do a nice long post later today helping merchants.

The tip relates to the keyword restrictions that many merchants set out to restrict us affiliates using them for PPC. Take a look Banquet In A Box on Affiliate Future. I'm just working on some Christmas posts and one of them was going to be a tip about buying Gourmet Christmas dinners - so I obviously signed up to them.

The interesting fact is that they restrict affiliates from bidding on these phrases (where they are right to or not is a different matter). Well they've just given me straight away some of their top converting keywords:

gourmet meals delivered
gourmet meals delivered to
gourmet meals delivery
gourmet food delivered
gourmet food delivery.

I will now be building them extensively into the copy of my post and the links to it. So if you're a content affiliate, look at the words that PPC affiliates are restricted from using and use them yourselves. No sane merchant will restrict you from using non-brand terms in the descriptive copy for them!

Enjoy!