Why I Love Amazon & Google: Thinking Conversion & Intellectualism

I love Amazon and Youtube! I saw a book mentioned somewhere, I can't remember if it was online or off ... but it was Microtrends by Mark J. Penn. So I go to the only book store I use - Amazon. I search on it and find the book. But what's great about Amazon is that they had a video introduction from the author about its main theme. Now this is something I spoke about in my social media presentation to increase conversion rates and remove as many reasons for a visitor not to buy as possible. Amazon certainly did this - I bought.

But I was going to place the video in this blog, but couldn't - this is something they have to work on.

But Google stepped in by placing a presentation by Penn at one of their events on YouTube - showing how cutting-edge they are and in tune with the latest social/enconomic thinking.

I've bought myself a video camera and some software to make videos for this blog and others - so I will be doing what I preach (unfortunately for some). So stay tuned and you'll be getting some videos when I work out how to use the software!!

You can get the book here and watch his presentation here (it's a bit dry in this format so make sure you're well lubed):