Online Marketing Tip Of The Week: My Google Maps

You've got to be clever these days to get incremental traffic. And some days I have some clever moments. I'm going to share this one with you.

For my (little less useful) Euro 2008 site I went through the task of creating "My Maps" for the Euro 2008 venues and added where the stadia, train stations and airports were. Obviously, never wanting to give anything away free I added a link to my site.

So I was going through my logs and even though its certainly not the peak period for people searching on the venues, I'm getting some pretty useful, targeted, incremental traffic from people search on those locations/cities and then clicking on my links in the information bubbles:



So my advice is, if you have any sites that include geographic location information, then get them on Google Maps and create "My Maps". This is a perfect tool, in fact, for my friends at Holiday Watchdog, or any hotel site!

So get creating!