Meet The Agency: Brilliant Affiliates

Website: www.brilliantaffiliates.co.uk

Telephone: 0113 394 0000

History: Brilliant Media was formed in 1999, following the acquisition of Dixon Moutrie Silkstone (DMS) by Media Lane. Since then we have enjoyed consistent and rapid growth to the point where the our client book is worth over £150m. We launched our Affiliate arm in 2007, and already have 10 affiliate programs onboard, with many more in the pipeline. We expect a lot from the affiliate channel, and recently launched our own Affiliate portal and blog at www.brilliantaffiliates.co.uk . We’re very much looking forward to creating a meaningful dialogue with affiliates.

Differenatiation: We value & reward the unique contribution each affiliate adds to our programs. We’re not just interested in who can generate the most leads or best sales value – we’re interested in affiliates who are actively branding our clients and using things like social media to add value to the sales process. We’re interesting in rewarding affiliates who can do this for us, and working with them to get their businesses in this position.

As an agency we’re also a lot closer to our clients than affiliate networks are since we manage the offline media campaigns for many of our clients. For many clients we manage their Television , radio, national press, outdoor, and online advertising campaigns – we’re in a great position to make sure that there’s real synergy between these channels. An understanding of what a client needs, and how we can take advantage of their other online & activity often leads to better managed affiliate programs. That’s great news for both our clients and affiliates.

What are your USP’s?:

For our clients I think it’s very much as above, we can effectively integrate your affiliate channel with all your other campaign’s , and we can use our strong affiliate relationships to make sure you get good results and good quality.

For affiliates I think it’s very much about our approach rather than a specific USP. It may sound cliché, but we really do care about our affiliates and their businesses. We monitor what affiliates are saying, and we try and tailor our program terms to suit what they actually want.

We like to think we find the ideal balance between client interests and affiliate interests.

Meet The Team:

Name: Martin Corr Position In Company: Head of Affiliates What is your job role? Oversee the strategy, planning and management of the affiliate channel at Brilliant Media. If you weren't in online media, what would you like to be doing for a living? Stunt Man What's your bosses best characteristic? My Energy What's the best song of all time? Rappers Delight – Sugar Hill Sans What's your favourite website? www.ebay.co.uk
Name: Matthew Oxley Position In Company: Affiliate Executive What is your job role? Managing Affiliate programs for Brilliant Media clients, and running the Brilliant Affiliates network & website. If you weren't in online media, what would you like to be doing for a living? An Economist What's your bosses best characteristic? He can take what he dishes out What's the best song of all time? This is so hard to decide, but the ‘social music' site Pandora seems to play Mr Jones (Counting crows) most often, so it must figure I like it… What's your favourite website? Most lately, www.blogstorm.co.uk – this guy is a genius.
Name: Michael Leppan Position In Company: Technologies Executive What is your job role? Heading up the technical department at Brilliant's online department If you weren't in online media, what would you like to be doing for a living? Sportsman – either a footballer, rugby player or a surfer. What's your bosses best characteristic? Down to earth and understanding What's the best song of all time? Eagles – Hotel California What's your favourite website? www.skysports.co.uk
Name: Mike Jacques Position In Company: Technical Solutions Executive What is your job role? To support the various online channels by managing technical aspects of campaign setup, and development of bespoke solutions to improve communication flow. If you weren't in online media, what would you like to be doing for a living? I'd own a coffee shop. What's your bosses best characteristic? His skinny jeans What's the best song of all time? Too hard to decide, but according to my ipod, my most frequently played song is ‘The Futureheads – Hounds of love' (kate bush cover) What's your favourite website? Facebook or BBC News