Meet The Network: Altogether Ads

Everything you wanted to know about Altogether Ads but were afraid to ask:

Website : http://www.altogetherads.com
Telephone : 0207 309 5751

What's the history of Altogether Ads?

Altogether Ads is a product of Altogether Digital – a full service digital agency based in Central London. Altogether was formed about 6 months ago as part of a merger between Meme London, Eyefall & DC Interact and has around 85 members of staff. We're part of a bigger marketing group so there are around 450 people that wander around the office every day.

Altogether Ads came in existence after we hit our heads against the wall almost daily at the charges that some of the networks try and bestow upon merchants – I've said it time and time again but it doesn't cost £5k to setup a campaign on a network. We decided to launch the network primarily as a placeholder for our managed campaigns but have since opened it out as a tracking only solution (with no setup or monthly fees).

Whilst there are now a fair few amount of networks in the UK we still feel there is a place for us to continue to deliver a high level of service and try and help continue develop the industry and launch some great offers.

The network launched at the A4UExpo at the end of October and early signs are good – we've had hundreds of affiliates sign up, sales coming through & some great feedback from the people that we work with.

What sets Alltogether Ads apart from the other networks?

I think it's our transparency. We're quite clear that as an agency we offer two services; a consultancy service and a network and there are big differences between them – some other networks are not so clear in their offering and are still trying to work out if they are a tracking provider or an online marketing agency. Aside from this we're trying to do some good things for affiliates – we're putting £30k of our own funds into giving away a Mazda RX8 and have some great plans for future incentives of a similar nature. All of us here at Altogether have been involved in online marketing / affiliate marketing for some time & have a huge passion about the industry which I think is extremely important – we live and breath this stuff and it's not a 9-5 role.

What are your USP's?

I think I've mentioned them already but from the Merchant point of view it's a bit of a no brainier – we work on a performance only basis just like our affiliates.

For affiliates it's not necessarily a USP but we're trying to be a network that doesn't just put up with merchants changing the rules all the time, lowering their commissions at busy periods or turning programs off after running out of budget! We're building a good team of passionate staff and looking forward to the prospect of growing our network into one that affiliates will enjoy working with.

Meet The Team:

Name: James Little Position In Company: Affiliate Director What is your job role? Pretty much everything from new business through to account management and team development. I like to think I'm the glue that keeps it all in place What's your perfect holiday? Barbados with Affiliate Future, but that's more like work... I'm looking forward to taking some time off next year for a few weeks to spend with the family (one wife and two kids). If you could be a Super Hero, which would you be and why? I always wanted to be a rock star, and am currently growing my hair to try and help in this development, so some form of superhero rockstar would be good! What's your favourite website? CPFC.org (I'm a Palace fan, potentially one of the only ones in affiliate marketing!)
Name: Renee Williams Position In Company: Online Marketing Executive What is your job role? Besides being Chief Tea/Coffee maker? Well, I manage the day to day running of our campaigns, reporting, accounts, maintain merchant and affiliate relationships, research, bringing on campaigns, is there anything I don't do? What's your perfect holiday? Without a doubt - Ibiza. If you could be a Super Hero, which would you be and why? I already am a superhero (Ed: Renee didn't say why, but I supose that's a superhero's perogative!) What's your favourite website? I have only used it once or twice, but I think Facebook takes the cake.
Name: Kenneth Cheung (on the left) Position In Company: Online Marketing Executive - Affiliate team What is your job role? Affiliate Management, campaign optimisation, project work optimising websites. What's your perfect holiday? Skiing in France, or Beach in the Maldives, s long as there's wireless internet, can't stay away from the computer and I love what I do. :) If you could be a Super Hero, which would you be and why? Steve Jobs - Apple is the future. The chance to make computers cool, sexy and spread my love for technology means I can really make a difference, imagine being able to contribute to society and influence so many people. What's your favourite website? Found this one this morning and I thought it was really cool: We Feel Fine