Why PR Is Great - Client Has Major Coverage in The Sun
Don't you just love PR? I obviously manage the online PR for some clients. But one of them: Caverswall Castle (taken up a week ago) has just got some major coverage in the Sun online and today's Big Brother pull out! We've worked out that it's got an AEV of around £165,000 with just the newspaper - we haven't worked out how much the the equivalent value of the website coverage would be.It's a great job by Danielle at Pazang (0845 090 0171 - Danielle [at] pazang.co.uk - just a shame the hosts have messed up thier server config so the site doesn't work at the mo) and really helps my bit of creating online buzz, links and rankings!
posted by getvisible @ 09:18
2 Comments
2 Comments:
Free PR - nice one!
I'm probably being very thick, but what does AEV stand for? Approximate Equivalent Value??
I've been reading your blog for a while by the way. Not too far away from you here in Hoylake, Wirral. Used to work just outside Stockton Heath in Stretton, up the lane from the Park Royal.
Enjoyed reading your posts - keep 'em coming.
John
Cheers John - the Galls did good.
I've just got back from the Castle and can say it's chuffing amazing. 13th century and all that.
Should be interesting trying to raise its profile to the target audience (as well as getting the seo right!).
Cheers,
Lee
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