Increase in UK Usability and SEO Spend Planned

Don't you love it when big surveys miss out important areas of marketing such as "social media"? grr

From EMarketer:

Internet marketers in the UK are spending an average of 13% of their Web site design budgets and 9% of their ongoing site maintenance budgets on usability, according to e-consultancy and Bunnyfoot's "The Usability and User Experience Report 2007."

Nearly three-quarters of UK firms planned to increase their usability budgets over the next 12 months.

Other digital marketing areas slated for budget increases were SEO (62%), paid search (60%), e-mail (52%), affiliate marketing (40%), online display advertising (34%) and mobile (20%).