Get To Know Matt Cutts - 5 Part Video

Go on you want to! Get to know Matt Cutts, inlcluding how he does his job.

In the interview he mentions a load of highly interesting stuff including:

• How he started working for Google.
  He talks about how they've changed how they've crawled over the past 7 years and why they've changed from the Google Dance to Everflux - daily pushes of data; how the SERPS are renders pages (what's on the pages) and the algorythm updates.
• His favourite Google rumours he's debunked such as using Adwords will help natural rankings and the Spammer who said that his doorways were "undetectable".
• How search engines are working together in some areas of the search industry.
• How do people optimise for the new personalised version of Google Search. Matt sees it as a "seed change" in the industry due to the need for looking at the longtail.
• Search marketers should be thinking of the entire portfolio of Google products.
• We should also be looking at which devices people use to view our content.
• Google spam is getting less and less

Matt Cutts' keynote speech at SES London 07 - Part 1


Matt Cutts' keynote speech at SES London 07 - Part 2


Matt Cutts' keynote speech at SES London 07 - Part 3


Matt Cutts' keynote speech at SES London 07 - Part 4


Matt Cutts' keynote speech at SES London 07 - Part 5